Marketing and Communications
Today’s consumers of financial products are more sophisticated and demand communication that is clear and to the point, technologically up to speed and transparent in addressing both investment opportunity and associated risks. Marketers must be able to address a global marketplace and know how to keenly navigate social media to keep their firm positioned at the forefront of retail and institutional customers. We continue to see high demand for executives who have adapted to the ever-evolving demands of marketing and communications functions and have proven to be successful in leading others through change.
Charles Sterling Group’s dedication to continuous research and networking within financial services provides us great perspective on the latest industry trends and helps us identify marketing leaders who are most current and most relevant for our clients’ needs. Our engagements have extended beyond traditional marketing roles and into areas that are bridging important relationships with other lines of business such as technology and sales. Product positioning, aligning distribution channels and understanding trends in consumption have all become vital to successful sales and marketing efforts, and firms continue to invest heavily in areas such as data management, business intelligence, and better front-end sales tools.
Functional Areas of Expertise:
- Chief Marketing Officer
- Head of Communications
- Head of E-Commerce
- Product Management
- Head of Business Intelligence
- Head of Data Management
- Content Marketing Manager
- Regional Marketing Manager
Director of Investor Relations, Global multi-strategy hedge fund and asset management firm
Senior Marketer and Director, Hedge Fund Marketing, One of the world’s largest financial markets firms
Vice President, Marketing Manager, UK-based asset management firm
Vice President of Marketing, One of the largest private banks in the United States